88Motors is one of Malaysia's leading car buying and selling platform. It is a one-stop shop for all brands of cars, and users can buy or sell their car in just 88 hours.
88Motors briefed me to come up with an animation that would focus on the easy buying and selling process at 88Motors. This animation would primarily be used on application's page at Google Play & Apple's App Store. The Animation needs to reflect 88Motor's visual branding in terms of overall feel of the animation.
Character Design, Storyboarding, Art Direction, Animation, Illustration, Sound Design
The Animation is made from Seller's point-of-view as he plans to sell his car. Hence, the seller character is the main character of the animation. He is a mid-20's Asian male, casually dressed who drives a compact sedan and wants to sell it in the most efficient way while getting the most value out of it.
The storyboards were developed for the animation, keeping on mind the script of voice-overs provided by the client. The duration had to be kept under or slightly above 1 minute, hence the transitions needed to be quick, smooth and coherent.
Here's the complete final animation for 88Motors. The voice-overs were provided by the client, and stock music loop was used for the background music of the animation. Also, some stock text and icon animations were used during the animation.