Golden Tulip, the worldwide hotel chain with over 240 hotels in 45 countries was all set to open in Sharma, Saudi Arabia. Sharma is a perfect blend between calm and excitement. It is a small beach town, located on the North West coastline of Red Sea in Tabuk region of Saudi Arabia. Sharma as a destination offers unique fusion of the sea, the snow, the magnificent coastline, sunny islands with one of the world's richest coral reefs, picturesque mountains and equally unique red sand dunes.
We as an Agency were given the task to develop branding and marketing collaterals for Golden Tulip Sharma resort, and through them, highlight the uniqueness and authenticity of Sharma the destination.
Art Direction, Branding, Illustration, Menu Design, Logo Design,
GTS needed an isometric map of the resort, illustrating the Phase 1 of GTS Resort. The visual information needed to be accurate as well as visually appealing.
References
GTS Resort's Blueprint as well as Aerial photographs of the work-in-progress construction work were provided as references.
Work-in-progress
The map was planned out and illustrated district-wise. The completed districts were illustrated at first, leaving the areas for things still under construction.
The final GTS Resort Map is delivered as a foldable-map. It was created in Adobe Photoshop primarily using Wacom Tablet. 3d-renders of the buildings that were still under construction were provided to be illustrated on the map.
The 6 districts were distinguished using designated colors. In order to highlight the districts on the map, subtle dotted lines were used to mark the boundary for each district. A bilingual Map Key on the top-left corner guides the viewers as they move around.
(Hover over the map for details)
An Elegant In-Room Dining Service menu was developed for GTS prestigious guests. Guests can order a variety of menu items from 5 available restaurants and cafes located within the resort.
The chosen palette of Gold, White & Black is the epitome of elegance. These colors blend in perfectly, and help the visuals do the talking.
To reciprocate the elegance while reflecting variety, two distinctive and bilingual typefaces were chosen which compliment each other well.
The menu comes with vital indicators that would help the guests in choosing their meals based on their personal preferences.
Freshness and vibrancy achieved with the close-up shots of food is the focal point of the design, whereas the chef protraits add a personal flavor.
Dara is Arabic for circle: the aura of the moon, of sand, of the montains and the fertile land of the Arabs and Dara - the main restaurant of Sharma Resort that commands a beautiful sea view with an outdoor seating area.
Tuck-in to a refreshing breakfast, lunch, or dinner. Guests can choose from an extended buffet and open food stations, with different cuisines from around the world made into an art of color, taste, and aroma.
This fusion is evident in the way the brand is visually portrayed. Circular shapes blending into one another depict the mixture of taste, cultures, heritage.
The menu takes the guests through an experience where the minimatlistic visual elements tell a broader story. The mixing of tastes, cultures and traditions, all under one-roof is visually represented by the use of circular dotted lines, patterns & shapes, all intertwined with each other.
Dara's logo takes the focal position on the menu cover, as it stands out with an embossed circle leather-print.
The color palette follows the Dara logo's color, using shades of blue, white & brown.
A standard set of indicators enclosed within a circle are used in this menu.
